Taking a fresh look at Provincial Aerospace

Challenge
When Newfoundland’s Provincial Group of Companies asked SimpleLogic for help describing their business in a new way, this entrepreneurial private company had never worked with external communications or marketing specialists before.

With two very distinct businesses and other operations supporting them, understanding the full breadth of this world-class aerospace company’s capabilities was challenging for many potential customers and business partners.

Solution
We created a compelling new picture of Provincial by first seeking to understand their operations, capabilities and specialties, but just as importantly, what makes them so different and so very good at what they do.

To meet their immediate needs, we developed a sophisticated marketing prospectus that presents Provincial’s diverse activities in a way that’s easy to grasp, while showcasing them as truly exceptional innovators and operators – a unique combination that differentiates them from their competitors.

Result
This fresh approach helped Provincial win bigger, better contracts and a planned re-vamp of their website will eventually extend the story to their online presence too.